Design web typography branding

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Created at 05/02/2020 10:47

The palette consists of Light, Dark, Semi dark colors. Accent colors #da6aef and #f173f8. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #040C1C (darkest) to #D7B4D8 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 78°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #040C1C, #1C1C34, #5C619D, #D7B4D8, #DA6AEF, #F173F8

Palette Design web typography branding combines 6 color codes:

HEX: #da6aef, RGB: (218, 106, 239); HEX: #f173f8, RGB: (241, 115, 248); HEX: #040c1c, RGB: (4, 12, 28)

HEX: #5c619d, RGB: (92, 97, 157); HEX: #d7b4d8, RGB: (215, 180, 216); HEX: #1c1c34, RGB: (28, 28, 52)

Simplified version of palette colors

Shade of Orchid, Shade of Violet, Tint of Black, Shade of Slate Blue, Shade of Thistle, Shade of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Design web typography branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#da6aef	#da6aef	RGB(218, 106, 239)	—	—
#f173f8	#f173f8	RGB(241, 115, 248)	—	—
#040c1c	#040c1c	RGB(4, 12, 28)	—	—
#5c619d	#5c619d	RGB(92, 97, 157)	—	Violet Storm
#d7b4d8	#d7b4d8	RGB(215, 180, 216)	—	—
#1c1c34	#1c1c34	RGB(28, 28, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.