Vector brand identity unique new design colors palette

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Created at 05/03/2020 09:28

The palette consists of Light, Semi dark colors. Accent colors #fcb404 and #cc8cfc. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #393F4E (darkest) to #FCB404 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #393F4E, #648BB3, #C3BBA5, #CC8CFC, #D49404, #FCB404

Palette Vector brand identity unique new design colors palette combines 6 color codes:

HEX: #fcb404, RGB: (252, 180, 4); HEX: #cc8cfc, RGB: (204, 140, 252); HEX: #d49404, RGB: (212, 148, 4)

HEX: #648bb3, RGB: (100, 139, 179); HEX: #c3bba5, RGB: (195, 187, 165); HEX: #393f4e, RGB: (57, 63, 78)

Simplified version of palette colors

Tint of Orange, Shade of violet, Shade of goldenrod, Tint of steelblue, Tint of tan, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Vector brand identity unique new design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcb404	#fcb404	RGB(252, 180, 4)	—	—
#cc8cfc	#cc8cfc	RGB(204, 140, 252)	—	—
#d49404	#d49404	RGB(212, 148, 4)	—	—
#648bb3	#648bb3	RGB(100, 139, 179)	—	—
#c3bba5	#c3bba5	RGB(195, 187, 165)	—	—
#393f4e	#393f4e	RGB(57, 63, 78)	—	—

10 color pairs have low contrast and need improvement which may impact readability.