Visual identity cooperation logo branding hex colors

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Created at 05/03/2020 11:26

The palette consists of Light, Semi dark, Dark colors. Accent colors #828de9 and #7d2607. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #B9B9DA (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 142° of the color wheel.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #0C0C0C, #7D2607, #828DE9, #B38099, #B9B9DA, #F25A24

Palette Visual identity cooperation logo branding hex colors combines 6 color codes:

HEX: #f25a24, RGB: (242, 90, 36); HEX: #828de9, RGB: (130, 141, 233); HEX: #7d2607, RGB: (125, 38, 7)

HEX: #b38099, RGB: (179, 128, 153); HEX: #b9b9da, RGB: (185, 185, 218); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of Orange Red, Tint of Cornflower Blue, Tint of Maroon, Shade of Pale Violet Red, Shade of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Visual identity cooperation logo branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f25a24	#f25a24	RGB(242, 90, 36)	—	—
#828de9	#828de9	RGB(130, 141, 233)	—	—
#7d2607	#7d2607	RGB(125, 38, 7)	—	—
#b38099	#b38099	RGB(179, 128, 153)	—	—
#b9b9da	#b9b9da	RGB(185, 185, 218)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

6 color pairs have low contrast and need improvement which may impact readability.