Created at 05/03/2020 11:26
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Visual identity cooperation logo branding hex colors

#f25a24
#828de9
#7d2607
#b38099
#b9b9da
#0c0c0c
The palette consists of Light, Dark colors. Accent colors #828de9 and #7d2607. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #B9B9DA (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Warm and cool swatches are fairly balanced.

HEX codes (sorted): #0C0C0C, #7D2607, #828DE9, #B38099, #B9B9DA, #F25A24

Palette Visual identity cooperation logo branding hex colors has combination of 6 codes colors:
HEX: #f25a24, RGB: (242, 90, 36); HEX: #828de9, RGB: (130, 141, 233); HEX: #7d2607, RGB: (125, 38, 7)
HEX: #b38099, RGB: (179, 128, 153); HEX: #b9b9da, RGB: (185, 185, 218); HEX: #0c0c0c, RGB: (12, 12, 12)
Simplified version of palette colors
Shade of orangered, Shade of cornflowerblue, Shade of Maroon, Tint of palevioletred, Tint of lightsteelblue, Shade of Black
Color scheme was created by colorswall

Colors codes in palette

Visual identity cooperation logo branding hex colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#f25a24 #f25a24 RGB(242, 90, 36)
#828de9 #828de9 RGB(130, 141, 233)
#7d2607 #7d2607 RGB(125, 38, 7)
#b38099 #b38099 RGB(179, 128, 153)
#b9b9da #b9b9da RGB(185, 185, 218)
#0c0c0c #0c0c0c RGB(12, 12, 12)Black Wash

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#f25a24
#828de9
1.1
#f25a24
#b38099
1.03
#f25a24
#b9b9da
1.75
#828de9
#b38099
1.07
#828de9
#b9b9da
1.58
#b38099
#b9b9da
1.7

Image palette Visual identity cooperation logo branding hex colors png