App branding design web

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Created at 05/04/2020 08:30

The palette consists of Light, Dark, Semi dark colors. Accent colors #c9d6a3 and #0e264c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #0E264C (darkest) to #CCD4D4 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #0E264C, #5C3434, #6984A0, #7F9442, #C9D6A3, #CCD4D4

Palette App branding design web combines 6 color codes:

HEX: #7f9442, RGB: (127, 148, 66); HEX: #c9d6a3, RGB: (201, 214, 163); HEX: #0e264c, RGB: (14, 38, 76)

HEX: #6984a0, RGB: (105, 132, 160); HEX: #ccd4d4, RGB: (204, 212, 212); HEX: #5c3434, RGB: (92, 52, 52)

Simplified version of palette colors

Tint of olivedrab, Shade of palegoldenrod, Tint of midnightblue, Tint of slategrey, Shade of lightgrey, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

App branding design web color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7f9442	#7f9442	RGB(127, 148, 66)	—	—
#c9d6a3	#c9d6a3	RGB(201, 214, 163)	—	—
#0e264c	#0e264c	RGB(14, 38, 76)	—	—
#6984a0	#6984a0	RGB(105, 132, 160)	—	—
#ccd4d4	#ccd4d4	RGB(204, 212, 212)	—	—
#5c3434	#5c3434	RGB(92, 52, 52)	—	—

3 color pairs have low contrast and need improvement which may impact readability.