Airline boardingpass branding design collateral

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Created at 05/05/2020 08:38

The palette consists of Light, Dark, Semi dark colors. Accent colors #f2d569 and #101e77. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #101E77 (darkest) to #F2D569 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #101E77, #4E493A, #536DA9, #BCBCA4, #EABB1B, #F2D569

Palette Airline boardingpass branding design collateral combines 6 color codes:

HEX: #eabb1b, RGB: (234, 187, 27); HEX: #f2d569, RGB: (242, 213, 105); HEX: #101e77, RGB: (16, 30, 119)

HEX: #536da9, RGB: (83, 109, 169); HEX: #bcbca4, RGB: (188, 188, 164); HEX: #4e493a, RGB: (78, 73, 58)

Simplified version of palette colors

Tint of Goldenrod, Shade of Khaki, Tint of Midnight Blue, Tint of Royal Blue, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Airline boardingpass branding design collateral color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#eabb1b	#eabb1b	RGB(234, 187, 27)	—	—
#f2d569	#f2d569	RGB(242, 213, 105)	—	—
#101e77	#101e77	RGB(16, 30, 119)	—	—
#536da9	#536da9	RGB(83, 109, 169)	—	—
#bcbca4	#bcbca4	RGB(188, 188, 164)	—	—
#4e493a	#4e493a	RGB(78, 73, 58)	—	—

5 color pairs have low contrast and need improvement which may impact readability.