Logotype logo flat design branding palette

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Created at 05/05/2020 09:46

The palette consists of Light, Semi dark colors. Accent colors #048ccc and #026696. Palette has Cool colors temperature.

By lightness, this palette runs from #175D81 (darkest) to #96CFEC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #026696, #036F95, #048CBC, #048CCC, #175D81, #96CFEC

Palette Logotype logo flat design branding palette combines 6 color codes:

HEX: #048ccc, RGB: (4, 140, 204); HEX: #96cfec, RGB: (150, 207, 236); HEX: #048cbc, RGB: (4, 140, 188)

HEX: #026696, RGB: (2, 102, 150); HEX: #175d81, RGB: (23, 93, 129); HEX: #036f95, RGB: (3, 111, 149)

Simplified version of palette colors

Shade of Steel Blue, Tint of Sky Blue, Shade of Steel Blue, Shade of Steel Blue, Shade of Steel Blue, Shade of Steel Blue

Color scheme was created by colorswall

Color codes in palette

Logotype logo flat design branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#048ccc	#048ccc	RGB(4, 140, 204)	—	—
#96cfec	#96cfec	RGB(150, 207, 236)	—	—
#048cbc	#048cbc	RGB(4, 140, 188)	—	—
#026696	#026696	RGB(2, 102, 150)	—	—
#175d81	#175d81	RGB(23, 93, 129)	—	—
#036f95	#036f95	RGB(3, 111, 149)	—	—

10 color pairs have low contrast and need improvement which may impact readability.