Building creative brand identity dan fleming

0.2k

Created at 05/06/2020 06:53

The palette consists of Semi dark, Light, Dark colors. Accent colors #4424ab and #321a7e. Palette has Cool colors temperature.

By lightness, this palette runs from #321A7E (darkest) to #AD9FD4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 51% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 7°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #321A7E, #4424AB, #442CAC, #644EB3, #A49CD2, #AD9FD4

Palette Building creative brand identity dan fleming combines 6 color codes:

HEX: #442cac, RGB: (68, 44, 172); HEX: #ad9fd4, RGB: (173, 159, 212); HEX: #4424ab, RGB: (68, 36, 171)

HEX: #644eb3, RGB: (100, 78, 179); HEX: #a49cd2, RGB: (164, 156, 210); HEX: #321a7e, RGB: (50, 26, 126)

Simplified version of palette colors

Tint of Medium Blue, Shade of Plum, Tint of Medium Blue, Shade of Slate Blue, Shade of Plum, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Building creative brand identity dan fleming color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#442cac	#442cac	RGB(68, 44, 172)	—	—
#ad9fd4	#ad9fd4	RGB(173, 159, 212)	—	—
#4424ab	#4424ab	RGB(68, 36, 171)	—	—
#644eb3	#644eb3	RGB(100, 78, 179)	—	—
#a49cd2	#a49cd2	RGB(164, 156, 210)	—	—
#321a7e	#321a7e	RGB(50, 26, 126)	—	—

6 color pairs have low contrast and need improvement which may impact readability.