Minimal icon typographic branding palette

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Created at 05/06/2020 10:03

The palette consists of Dark, Light, Semi dark colors. Accent colors #113272 and #6c843d. Palette has Cool colors temperature.

By lightness, this palette runs from #113272 (darkest) to #B4C4CC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #113272, #431EC4, #5474B0, #6C843D, #ACB4DC, #B4C4CC

Palette Minimal icon typographic branding palette combines 6 color codes:

HEX: #431ec4, RGB: (67, 30, 196); HEX: #acb4dc, RGB: (172, 180, 220); HEX: #113272, RGB: (17, 50, 114)

HEX: #5474b0, RGB: (84, 116, 176); HEX: #b4c4cc, RGB: (180, 196, 204); HEX: #6c843d, RGB: (108, 132, 61)

Simplified version of palette colors

Tint of Medium Blue, Shade of Light Steel Blue, Tint of Midnight Blue, Tint of Royal Blue, Tint of Silver, Shade of Olive Drab

Color scheme was created by colorswall

Color codes in palette

Minimal icon typographic branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#431ec4	#431ec4	RGB(67, 30, 196)	—	—
#acb4dc	#acb4dc	RGB(172, 180, 220)	—	—
#113272	#113272	RGB(17, 50, 114)	—	—
#5474b0	#5474b0	RGB(84, 116, 176)	—	—
#b4c4cc	#b4c4cc	RGB(180, 196, 204)	—	—
#6c843d	#6c843d	RGB(108, 132, 61)	—	—

3 color pairs have low contrast and need improvement which may impact readability.