Packaging design beer branding colours

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Created at 05/07/2020 14:40

The palette consists of Light, Semi dark colors. Accent colors #fcabc4 and #187080. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #15616F (darkest) to #FCABC4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #15616F, #187080, #48C6DC, #84BCC4, #9BB5CC, #FCABC4

Palette Packaging design beer branding colours combines 6 color codes:

HEX: #48c6dc, RGB: (72, 198, 220); HEX: #fcabc4, RGB: (252, 171, 196); HEX: #15616f, RGB: (21, 97, 111)

HEX: #84bcc4, RGB: (132, 188, 196); HEX: #9bb5cc, RGB: (155, 181, 204); HEX: #187080, RGB: (24, 112, 128)

Simplified version of palette colors

Tint of Dark Turquoise, Shade of Light Pink, Tint of Dark Slate Gray, Shade of Sky Blue, Shade of Light Steel Blue, Shade of Teal

Color scheme was created by colorswall

Color codes in palette

Packaging design beer branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#48c6dc	#48c6dc	RGB(72, 198, 220)	—	—
#fcabc4	#fcabc4	RGB(252, 171, 196)	—	—
#15616f	#15616f	RGB(21, 97, 111)	—	—
#84bcc4	#84bcc4	RGB(132, 188, 196)	—	—
#9bb5cc	#9bb5cc	RGB(155, 181, 204)	—	—
#187080	#187080	RGB(24, 112, 128)	—	—

7 color pairs have low contrast and need improvement which may impact readability.