Logo visual identity design palette

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Created at 05/07/2020 19:53

The palette consists of Semi dark, Light, Dark colors. Accent colors #24945c and #7e1e1a. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #192C20 (darkest) to #DAE7E0 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #192C20, #24945C, #7E1E1A, #D53B34, #DAE7E0, #E09C9C

Palette Logo visual identity design palette combines 6 color codes:

HEX: #d53b34, RGB: (213, 59, 52); HEX: #e09c9c, RGB: (224, 156, 156); HEX: #24945c, RGB: (36, 148, 92)

HEX: #7e1e1a, RGB: (126, 30, 26); HEX: #dae7e0, RGB: (218, 231, 224); HEX: #192c20, RGB: (25, 44, 32)

Simplified version of palette colors

Tint of Crimson, Tint of Rosy Brown, Tint of Sea Green, Tint of Maroon, Shade of Mint Cream, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo visual identity design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d53b34	#d53b34	RGB(213, 59, 52)	—	—
#e09c9c	#e09c9c	RGB(224, 156, 156)	—	—
#24945c	#24945c	RGB(36, 148, 92)	—	—
#7e1e1a	#7e1e1a	RGB(126, 30, 26)	—	—
#dae7e0	#dae7e0	RGB(218, 231, 224)	—	—
#192c20	#192c20	RGB(25, 44, 32)	—	—

4 color pairs have low contrast and need improvement which may impact readability.