Presentation packaging promotional marketing custom

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Created at 05/08/2020 09:46

The palette consists of Light, Semi dark colors. Accent colors #cc5a33 and #5caec6. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #4C4342 (darkest) to #D6C6AA (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #4C4342, #547FA0, #5CAEC6, #7F4537, #CC5A33, #D6C6AA

Palette Presentation packaging promotional marketing custom combines 6 color codes:

HEX: #cc5a33, RGB: (204, 90, 51); HEX: #5caec6, RGB: (92, 174, 198); HEX: #7f4537, RGB: (127, 69, 55)

HEX: #547fa0, RGB: (84, 127, 160); HEX: #d6c6aa, RGB: (214, 198, 170); HEX: #4c4342, RGB: (76, 67, 66)

Simplified version of palette colors

Shade of chocolate, Shade of skyblue, Tint of Brown, Tint of steelblue, Shade of wheat, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Presentation packaging promotional marketing custom color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cc5a33	#cc5a33	RGB(204, 90, 51)	—	—
#5caec6	#5caec6	RGB(92, 174, 198)	—	—
#7f4537	#7f4537	RGB(127, 69, 55)	—	—
#547fa0	#547fa0	RGB(84, 127, 160)	—	—
#d6c6aa	#d6c6aa	RGB(214, 198, 170)	—	—
#4c4342	#4c4342	RGB(76, 67, 66)	—	—

7 color pairs have low contrast and need improvement which may impact readability.