Web branding logo vector colors

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Created at 05/08/2020 10:08

The palette consists of Semi dark, Light colors. Accent colors #69549c and #5c4c84. Palette has Cool colors temperature.

By lightness, this palette runs from #3D3252 (darkest) to #B7ACCC (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 83% of colors are muted.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #3D3252, #5C4C84, #69549C, #75619D, #B4A9CA, #B7ACCC

Palette Web branding logo vector colors combines 6 color codes:

HEX: #75619d, RGB: (117, 97, 157); HEX: #b7accc, RGB: (183, 172, 204); HEX: #3d3252, RGB: (61, 50, 82)

HEX: #69549c, RGB: (105, 84, 156); HEX: #b4a9ca, RGB: (180, 169, 202); HEX: #5c4c84, RGB: (92, 76, 132)

Simplified version of palette colors

Tint of Slate Blue, Shade of Thistle, Shade of Dark Slate Blue, Shade of Slate Blue, Shade of Thistle, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Web branding logo vector colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#75619d	#75619d	RGB(117, 97, 157)	—	—
#b7accc	#b7accc	RGB(183, 172, 204)	—	—
#3d3252	#3d3252	RGB(61, 50, 82)	—	—
#69549c	#69549c	RGB(105, 84, 156)	—	—
#b4a9ca	#b4a9ca	RGB(180, 169, 202)	—	—
#5c4c84	#5c4c84	RGB(92, 76, 132)	—	—

6 color pairs have low contrast and need improvement which may impact readability.