Identity symbol mark branding colors

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Created at 05/08/2020 10:20

The palette consists of Light, Semi dark, Dark colors. Accent colors #1cc463 and #149c54. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #94E4B4 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 96°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C14, #138543, #149C54, #1CC463, #1E7A43, #94E4B4

Palette Identity symbol mark branding colors combines 6 color codes:

HEX: #1cc463, RGB: (28, 196, 99); HEX: #94e4b4, RGB: (148, 228, 180); HEX: #149c54, RGB: (20, 156, 84)

HEX: #138543, RGB: (19, 133, 67); HEX: #1e7a43, RGB: (30, 122, 67); HEX: #0c0c14, RGB: (12, 12, 20)

Simplified version of palette colors

Shade of Medium Sea Green, Shade of Aquamarine, Tint of Sea Green, Shade of Sea Green, Shade of Sea Green, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Identity symbol mark branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1cc463	#1cc463	RGB(28, 196, 99)	—	—
#94e4b4	#94e4b4	RGB(148, 228, 180)	—	—
#149c54	#149c54	RGB(20, 156, 84)	—	—
#138543	#138543	RGB(19, 133, 67)	—	—
#1e7a43	#1e7a43	RGB(30, 122, 67)	—	—
#0c0c14	#0c0c14	RGB(12, 12, 20)	—	—

5 color pairs have low contrast and need improvement which may impact readability.