Icon logo designer d letter branding colors

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Created at 05/11/2020 20:47

The palette consists of Semi dark, Light, Dark colors. Accent colors #022c82 and #b4a7a3. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2C2C2C (darkest) to #81B4FC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #022C82, #0B5BFB, #2C2C2C, #6C6C6C, #81B4FC, #B4A7A3

Palette Icon logo designer d letter branding colors combines 6 color codes:

HEX: #0b5bfb, RGB: (11, 91, 251); HEX: #81b4fc, RGB: (129, 180, 252); HEX: #022c82, RGB: (2, 44, 130)

HEX: #6c6c6c, RGB: (108, 108, 108); HEX: #b4a7a3, RGB: (180, 167, 163); HEX: #2c2c2c, RGB: (44, 44, 44)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Tint of Midnight Blue, Tint of Dim Gray, Tint of Dark Gray, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Icon logo designer d letter branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0b5bfb	#0b5bfb	RGB(11, 91, 251)	—	—
#81b4fc	#81b4fc	RGB(129, 180, 252)	—	—
#022c82	#022c82	RGB(2, 44, 130)	—	—
#6c6c6c	#6c6c6c	RGB(108, 108, 108)	—	—
#b4a7a3	#b4a7a3	RGB(180, 167, 163)	—	—
#2c2c2c	#2c2c2c	RGB(44, 44, 44)	—	—

3 color pairs have low contrast and need improvement which may impact readability.