Purple logo letter branding modern colours

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Created at 05/12/2020 09:19

The palette consists of Semi dark, Light colors. Accent colors #bc9ae3 and #5c1cc4. Palette has Cool colors temperature.

By lightness, this palette runs from #5C1CC4 (darkest) to #ADB1BF (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 41°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #4C5472, #5C1CC4, #6C7494, #743CC4, #ADB1BF, #BC9AE3

Palette Purple logo letter branding modern colours combines 6 color codes:

HEX: #743cc4, RGB: (116, 60, 196); HEX: #bc9ae3, RGB: (188, 154, 227); HEX: #5c1cc4, RGB: (92, 28, 196)

HEX: #6c7494, RGB: (108, 116, 148); HEX: #adb1bf, RGB: (173, 177, 191); HEX: #4c5472, RGB: (76, 84, 114)

Simplified version of palette colors

Shade of Blue Violet, Shade of Plum, Tint of Medium Blue, Shade of Slate Gray, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Purple logo letter branding modern colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#743cc4	#743cc4	RGB(116, 60, 196)	—	—
#bc9ae3	#bc9ae3	RGB(188, 154, 227)	—	—
#5c1cc4	#5c1cc4	RGB(92, 28, 196)	—	—
#6c7494	#6c7494	RGB(108, 116, 148)	—	—
#adb1bf	#adb1bf	RGB(173, 177, 191)	—	—
#4c5472	#4c5472	RGB(76, 84, 114)	—	—

8 color pairs have low contrast and need improvement which may impact readability.