Pastel brand identity geometric design logodesign

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Created at 05/12/2020 10:53

The palette consists of Light, Semi dark colors. Accent colors #83f4c3 and #233c6c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #233C6C (darkest) to #83F4C3 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 69°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #233C6C, #44547D, #54A49C, #6CCDAC, #83F4C3, #BEC3C9

Palette Pastel brand identity geometric design logodesign combines 6 color codes:

HEX: #6ccdac, RGB: (108, 205, 172); HEX: #83f4c3, RGB: (131, 244, 195); HEX: #233c6c, RGB: (35, 60, 108)

HEX: #54a49c, RGB: (84, 164, 156); HEX: #bec3c9, RGB: (190, 195, 201); HEX: #44547d, RGB: (68, 84, 125)

Simplified version of palette colors

Tint of Medium Aquamarine, Shade of Aquamarine, Shade of Dark Slate Blue, Shade of Cadet Blue, Tint of Silver, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Pastel brand identity geometric design logodesign color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6ccdac	#6ccdac	RGB(108, 205, 172)	—	—
#83f4c3	#83f4c3	RGB(131, 244, 195)	—	—
#233c6c	#233c6c	RGB(35, 60, 108)	—	—
#54a49c	#54a49c	RGB(84, 164, 156)	—	—
#bec3c9	#bec3c9	RGB(190, 195, 201)	—	—
#44547d	#44547d	RGB(68, 84, 125)	—	—

6 color pairs have low contrast and need improvement which may impact readability.