Gradient branding app web hex colors

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Created at 05/12/2020 13:24

The palette consists of Light, Dark, Semi dark colors. Accent colors #f9e8a5 and #481470. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #481470 (darkest) to #F9E8A5 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #481470, #5A375B, #6F7BBC, #B97CE7, #CCBFDC, #F9E8A5

Palette Gradient branding app web hex colors combines 6 color codes:

HEX: #b97ce7, RGB: (185, 124, 231); HEX: #f9e8a5, RGB: (249, 232, 165); HEX: #481470, RGB: (72, 20, 112)

HEX: #6f7bbc, RGB: (111, 123, 188); HEX: #ccbfdc, RGB: (204, 191, 220); HEX: #5a375b, RGB: (90, 55, 91)

Simplified version of palette colors

Tint of Medium Purple, Tint of Pale Goldenrod, Tint of Indigo, Tint of Royal Blue, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Gradient branding app web hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b97ce7	#b97ce7	RGB(185, 124, 231)	—	—
#f9e8a5	#f9e8a5	RGB(249, 232, 165)	—	—
#481470	#481470	RGB(72, 20, 112)	—	—
#6f7bbc	#6f7bbc	RGB(111, 123, 188)	—	—
#ccbfdc	#ccbfdc	RGB(204, 191, 220)	—	—
#5a375b	#5a375b	RGB(90, 55, 91)	—	—

4 color pairs have low contrast and need improvement which may impact readability.