Beauty logo branding design brand identity hex colors

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Created at 05/13/2020 13:14

The palette consists of Light, Dark, Semi dark colors. Accent colors #05348c and #4c4c4c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #05348C (darkest) to #81F0F8 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 60°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #05348C, #0DE1EF, #4C4C4C, #578C8C, #81F0F8, #A4A4BC

Palette Beauty logo branding design brand identity hex colors combines 6 color codes:

HEX: #0de1ef, RGB: (13, 225, 239); HEX: #81f0f8, RGB: (129, 240, 248); HEX: #05348c, RGB: (5, 52, 140)

HEX: #578c8c, RGB: (87, 140, 140); HEX: #a4a4bc, RGB: (164, 164, 188); HEX: #4c4c4c, RGB: (76, 76, 76)

Simplified version of palette colors

Tint of Dark Turquoise, Shade of Pale Turquoise, Shade of Dark Slate Blue, Shade of Cadet Blue, Shade of Dark Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Beauty logo branding design brand identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0de1ef	#0de1ef	RGB(13, 225, 239)	—	—
#81f0f8	#81f0f8	RGB(129, 240, 248)	—	—
#05348c	#05348c	RGB(5, 52, 140)	—	—
#578c8c	#578c8c	RGB(87, 140, 140)	—	—
#a4a4bc	#a4a4bc	RGB(164, 164, 188)	—	—
#4c4c4c	#4c4c4c	RGB(76, 76, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.