Created at 05/13/2020 13:18

Design minimal visual identity brand palette

The palette consists of Light, Dark colors. Accent colors #042434 and #118775 and #118775. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C141C (darkest) to #89EFE0 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma).

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #042434, #0C141C, #118775, #40E6CD, #89EFE0

Palette Design minimal visual identity brand palette has combination of 6 codes colors:

HEX: #40e6cd, RGB: (64, 230, 205); HEX: #89efe0, RGB: (137, 239, 224); HEX: #042434, RGB: (4, 36, 52)

HEX: #118775, RGB: (17, 135, 117); HEX: #118775, RGB: (17, 135, 117); HEX: #0c141c, RGB: (12, 20, 28)

Simplified version of palette colors

Shade of turquoise, Shade of turquoise, Tint of midnightblue, Shade of Teal, Shade of Teal, Shade of Black

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Design minimal visual identity brand palette color codes HEX, RGB information in table

3 color pairs have low contrast and need improvement which may impact readability.