Packaging flat identity design branding colours

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Created at 05/13/2020 13:50

The palette consists of Light, Semi dark colors. Accent colors #ecc304 and #06927b. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #06806C (darkest) to #F1E478 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

A varied palette: its hues are spread across about 121° of the color wheel.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #06806C, #06927B, #979289, #C4BCBC, #ECC304, #F1E478

Palette Packaging flat identity design branding colours combines 6 color codes:

HEX: #ecc304, RGB: (236, 195, 4); HEX: #f1e478, RGB: (241, 228, 120); HEX: #06806c, RGB: (6, 128, 108)

HEX: #979289, RGB: (151, 146, 137); HEX: #c4bcbc, RGB: (196, 188, 188); HEX: #06927b, RGB: (6, 146, 123)

Simplified version of palette colors

Shade of Gold, Shade of Khaki, Shade of Teal, Tint of Grey, Shade of Silver, Tint of Dark Cyan

Color scheme was created by colorswall

Color codes in palette

Packaging flat identity design branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ecc304	#ecc304	RGB(236, 195, 4)	—	—
#f1e478	#f1e478	RGB(241, 228, 120)	—	—
#06806c	#06806c	RGB(6, 128, 108)	—	—
#979289	#979289	RGB(151, 146, 137)	—	—
#c4bcbc	#c4bcbc	RGB(196, 188, 188)	—	—
#06927b	#06927b	RGB(6, 146, 123)	—	—

8 color pairs have low contrast and need improvement which may impact readability.