Design marketing branding colors palette

0.3k

Created at 05/13/2020 14:11

The palette consists of Light, Semi dark, Dark colors. Accent colors #93bcf3 and #0f4389. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #14241C (darkest) to #93BCF3 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 66°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0F3775, #0F4389, #114087, #14241C, #2C74E3, #93BCF3

Palette Design marketing branding colors palette combines 6 color codes:

HEX: #2c74e3, RGB: (44, 116, 227); HEX: #93bcf3, RGB: (147, 188, 243); HEX: #0f3775, RGB: (15, 55, 117)

HEX: #114087, RGB: (17, 64, 135); HEX: #0f4389, RGB: (15, 67, 137); HEX: #14241c, RGB: (20, 36, 28)

Simplified version of palette colors

Tint of Royal Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design marketing branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c74e3	#2c74e3	RGB(44, 116, 227)	—	—
#93bcf3	#93bcf3	RGB(147, 188, 243)	—	—
#0f3775	#0f3775	RGB(15, 55, 117)	—	—
#114087	#114087	RGB(17, 64, 135)	—	—
#0f4389	#0f4389	RGB(15, 67, 137)	—	—
#14241c	#14241c	RGB(20, 36, 28)	—	—

6 color pairs have low contrast and need improvement which may impact readability.