Branding postcard illustraion shop colors

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Created at 05/13/2020 14:13

The palette consists of Light, Semi dark colors. Accent colors #f19044 and #285b59. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #285B59 (darkest) to #F0A69C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #285B59, #365F68, #6B64A3, #B8B0C5, #F0A69C, #F19044

Palette Branding postcard illustraion shop colors combines 6 color codes:

HEX: #f19044, RGB: (241, 144, 68); HEX: #f0a69c, RGB: (240, 166, 156); HEX: #285b59, RGB: (40, 91, 89)

HEX: #6b64a3, RGB: (107, 100, 163); HEX: #b8b0c5, RGB: (184, 176, 197); HEX: #365f68, RGB: (54, 95, 104)

Simplified version of palette colors

Shade of Sandy Brown, Tint of Dark Salmon, Tint of Dark Slate Gray, Tint of Slate Blue, Shade of Thistle, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding postcard illustraion shop colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f19044	#f19044	RGB(241, 144, 68)	—	—
#f0a69c	#f0a69c	RGB(240, 166, 156)	—	—
#285b59	#285b59	RGB(40, 91, 89)	—	—
#6b64a3	#6b64a3	RGB(107, 100, 163)	—	—
#b8b0c5	#b8b0c5	RGB(184, 176, 197)	—	—
#365f68	#365f68	RGB(54, 95, 104)	—	—

6 color pairs have low contrast and need improvement which may impact readability.