Ux 2019 trends branding colors palette

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Created at 09/25/2019 14:34

The palette consists of Semi dark, Light, Dark colors. Accent colors #94d4dc and #701415. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #24343C (darkest) to #94D4DC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #24343C, #701415, #718B8F, #94D4DC, #A0BDC1, #DA3537

Palette Ux 2019 trends branding colors palette combines 6 color codes:

HEX: #da3537, RGB: (218, 53, 55); HEX: #94d4dc, RGB: (148, 212, 220); HEX: #701415, RGB: (112, 20, 21)

HEX: #718b8f, RGB: (113, 139, 143); HEX: #a0bdc1, RGB: (160, 189, 193); HEX: #24343c, RGB: (36, 52, 60)

Simplified version of palette colors

Tint of Crimson, Shade of Powder Blue, Tint of Maroon, Shade of Light Slate Gray, Shade of Light Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Ux 2019 trends branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#da3537	#da3537	RGB(218, 53, 55)	—	—
#94d4dc	#94d4dc	RGB(148, 212, 220)	—	—
#701415	#701415	RGB(112, 20, 21)	—	—
#718b8f	#718b8f	RGB(113, 139, 143)	—	—
#a0bdc1	#a0bdc1	RGB(160, 189, 193)	—	—
#24343c	#24343c	RGB(36, 52, 60)	—	—

4 color pairs have low contrast and need improvement which may impact readability.