Sketches brand identity logoideas design palette

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Created at 05/14/2020 10:39

The palette consists of Light, Dark, Semi dark colors. Accent colors #4a8ab4 and #1c3444. Palette has Cool colors temperature.

By lightness, this palette runs from #1C3444 (darkest) to #A4C4D4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 33% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 14°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1C3444, #2C4C55, #4A8AB4, #648C94, #A4C4CC, #A4C4D4

Palette Sketches brand identity logoideas design palette combines 6 color codes:

HEX: #4a8ab4, RGB: (74, 138, 180); HEX: #a4c4d4, RGB: (164, 196, 212); HEX: #1c3444, RGB: (28, 52, 68)

HEX: #648c94, RGB: (100, 140, 148); HEX: #a4c4cc, RGB: (164, 196, 204); HEX: #2c4c55, RGB: (44, 76, 85)

Simplified version of palette colors

Tint of Steel Blue, Shade of Light Blue, Tint of Midnight Blue, Shade of Cadet Blue, Shade of Light Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Sketches brand identity logoideas design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4a8ab4	#4a8ab4	RGB(74, 138, 180)	—	—
#a4c4d4	#a4c4d4	RGB(164, 196, 212)	—	—
#1c3444	#1c3444	RGB(28, 52, 68)	—	—
#648c94	#648c94	RGB(100, 140, 148)	—	—
#a4c4cc	#a4c4cc	RGB(164, 196, 204)	—	—
#2c4c55	#2c4c55	RGB(44, 76, 85)	—	—

5 color pairs have low contrast and need improvement which may impact readability.