Development company logo letterforms branding

0.23k

Created at 05/14/2020 11:21

The palette consists of Light, Dark, Semi dark colors. Accent colors #04bbf3 and #042cdc. Palette has Cool colors temperature.

By lightness, this palette runs from #042CDC (darkest) to #8FF4F5 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 48°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #042CDC, #04BBF3, #3A5885, #657C9D, #8FF4F5, #ADB9DA

Palette Development company logo letterforms branding combines 6 color codes:

HEX: #04bbf3, RGB: (4, 187, 243); HEX: #8ff4f5, RGB: (143, 244, 245); HEX: #042cdc, RGB: (4, 44, 220)

HEX: #657c9d, RGB: (101, 124, 157); HEX: #adb9da, RGB: (173, 185, 218); HEX: #3a5885, RGB: (58, 88, 133)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Pale Turquoise, Tint of Blue, Shade of Slate Gray, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Development company logo letterforms branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04bbf3	#04bbf3	RGB(4, 187, 243)	—	—
#8ff4f5	#8ff4f5	RGB(143, 244, 245)	—	—
#042cdc	#042cdc	RGB(4, 44, 220)	—	—
#657c9d	#657c9d	RGB(101, 124, 157)	—	—
#adb9da	#adb9da	RGB(173, 185, 218)	—	—
#3a5885	#3a5885	RGB(58, 88, 133)	—	—

6 color pairs have low contrast and need improvement which may impact readability.