Tech telli stickers branding palette

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Created at 05/15/2020 08:51

The palette consists of Light, Dark, Semi dark colors. Accent colors #899ad4 and #c10c04. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5E4B33 (darkest) to #D2B1A4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 53% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #5E4B33, #899AD4, #A47F52, #C10C04, #D2B1A4, #E7431F

Palette Tech telli stickers branding palette combines 6 color codes:

HEX: #e7431f, RGB: (231, 67, 31); HEX: #899ad4, RGB: (137, 154, 212); HEX: #c10c04, RGB: (193, 12, 4)

HEX: #a47f52, RGB: (164, 127, 82); HEX: #d2b1a4, RGB: (210, 177, 164); HEX: #5e4b33, RGB: (94, 75, 51)

Simplified version of palette colors

Tint of Red, Tint of Cornflower Blue, Shade of Firebrick, Shade of Peru, Tint of Tan, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Tech telli stickers branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e7431f	#e7431f	RGB(231, 67, 31)	—	—
#899ad4	#899ad4	RGB(137, 154, 212)	—	—
#c10c04	#c10c04	RGB(193, 12, 4)	—	—
#a47f52	#a47f52	RGB(164, 127, 82)	—	—
#d2b1a4	#d2b1a4	RGB(210, 177, 164)	—	—
#5e4b33	#5e4b33	RGB(94, 75, 51)	—	—

8 color pairs have low contrast and need improvement which may impact readability.