Logogram branding brand identity colors palette

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Created at 05/15/2020 08:54

The palette consists of Light, Dark, Semi dark colors. Accent colors #fc64a3 and #820237. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #2C2C2C (darkest) to #FB75AA (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #2C2C2C, #6C6C6C, #820237, #A4A4A4, #FB75AA, #FC64A3

Palette Logogram branding brand identity colors palette combines 6 color codes:

HEX: #fc64a3, RGB: (252, 100, 163); HEX: #fb75aa, RGB: (251, 117, 170); HEX: #820237, RGB: (130, 2, 55)

HEX: #6c6c6c, RGB: (108, 108, 108); HEX: #a4a4a4, RGB: (164, 164, 164); HEX: #2c2c2c, RGB: (44, 44, 44)

Simplified version of palette colors

Shade of Hot Pink, Tint of Hot Pink, Shade of Brown, Tint of Dim Gray, Shade of Dark Gray, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logogram branding brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc64a3	#fc64a3	RGB(252, 100, 163)	—	—
#fb75aa	#fb75aa	RGB(251, 117, 170)	—	—
#820237	#820237	RGB(130, 2, 55)	—	—
#6c6c6c	#6c6c6c	RGB(108, 108, 108)	—	—
#a4a4a4	#a4a4a4	RGB(164, 164, 164)	—	—
#2c2c2c	#2c2c2c	RGB(44, 44, 44)	—	—

6 color pairs have low contrast and need improvement which may impact readability.