E-commerce ux web shop colours

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Created at 05/15/2020 18:47

The palette consists of Light, Semi dark colors. Accent colors #ec8484 and #1b683a. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #343434 (darkest) to #71D99A (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 144° of the color wheel.

Overall temperature among swatches leans cool (2 of 6).

HEX codes (sorted): #1B683A, #343434, #71D99A, #7C7C7C, #BCBCBC, #EC8484

Palette E-commerce ux web shop colours combines 6 color codes:

HEX: #71d99a, RGB: (113, 217, 154); HEX: #ec8484, RGB: (236, 132, 132); HEX: #1b683a, RGB: (27, 104, 58)

HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #343434, RGB: (52, 52, 52)

Simplified version of palette colors

Tint of Medium Aquamarine, Tint of Light Coral, Tint of Dark Green, Shade of Grey, Shade of Silver, Tint of Black

Color scheme was created by colorswall

Color codes in palette

E-commerce ux web shop colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#71d99a	#71d99a	RGB(113, 217, 154)	—	—
#ec8484	#ec8484	RGB(236, 132, 132)	—	—
#1b683a	#1b683a	RGB(27, 104, 58)	—	—
#7c7c7c	#7c7c7c	RGB(124, 124, 124)	—	—
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#343434	#343434	RGB(52, 52, 52)	—	Jet

6 color pairs have low contrast and need improvement which may impact readability.