Coffee packaging art direction branding design palette

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Created at 05/16/2020 09:47

The palette consists of Semi dark, Light colors. Accent colors #c6320c and #293e30. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #293E30 (darkest) to #D4B8AB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 128° of the color wheel.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #293E30, #917359, #C04014, #C6320C, #D4B8AB, #F79981

Palette Coffee packaging art direction branding design palette combines 6 color codes:

HEX: #c6320c, RGB: (198, 50, 12); HEX: #f79981, RGB: (247, 153, 129); HEX: #c04014, RGB: (192, 64, 20)

HEX: #917359, RGB: (145, 115, 89); HEX: #d4b8ab, RGB: (212, 184, 171); HEX: #293e30, RGB: (41, 62, 48)

Simplified version of palette colors

Tint of Firebrick, Tint of Dark Salmon, Shade of Sienna, Tint of Sienna, Tint of Tan, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Coffee packaging art direction branding design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c6320c	#c6320c	RGB(198, 50, 12)	—	—
#f79981	#f79981	RGB(247, 153, 129)	—	—
#c04014	#c04014	RGB(192, 64, 20)	—	—
#917359	#917359	RGB(145, 115, 89)	—	—
#d4b8ab	#d4b8ab	RGB(212, 184, 171)	—	—
#293e30	#293e30	RGB(41, 62, 48)	—	—

4 color pairs have low contrast and need improvement which may impact readability.