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Created at 05/16/2020 09:47
  0.2k

Coffee packaging art direction branding design palette

  • #c6320c
  • #f79981
  • #c04014
  • #917359
  • #d4b8ab
  • #293e30
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The palette consists of Light, Semi dark colors. Accent colors #c6320c and #293e30. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #293E30 (darkest) to #D4B8AB (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #293E30, #917359, #C04014, #C6320C, #D4B8AB, #F79981

Palette Coffee packaging art direction branding design palette has combination of 6 codes colors:
HEX: #c6320c, RGB: (198, 50, 12); HEX: #f79981, RGB: (247, 153, 129); HEX: #c04014, RGB: (192, 64, 20)
HEX: #917359, RGB: (145, 115, 89); HEX: #d4b8ab, RGB: (212, 184, 171); HEX: #293e30, RGB: (41, 62, 48)
Simplified version of palette colors
Shade of firebrick, Shade of darksalmon, Tint of sienna, Shade of sienna, Shade of tan, Tint of darkslategrey
Color scheme was created by colorswall

Colors codes in palette

Coffee packaging art direction branding design palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#c6320c #c6320c RGB(198, 50, 12)
#f79981 #f79981 RGB(247, 153, 129)
#c04014 #c04014 RGB(192, 64, 20)
#917359 #917359 RGB(145, 115, 89)
#d4b8ab #d4b8ab RGB(212, 184, 171)
#293e30 #293e30 RGB(41, 62, 48)

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#c6320c
#c04014
1.03
#c6320c
#917359
1.24
#f79981
#d4b8ab
1.14
#c04014
#917359
1.2

Image palette Coffee packaging art direction branding design palette png

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