Brand identity branding film athlete colours

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Created at 05/16/2020 20:43

The palette consists of Light, Semi dark colors. Accent colors #fcfc04 and #a5cbda. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2D4B5B (darkest) to #FCFC04 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2D4B5B, #645D06, #6499A6, #A0C7C0, #A5CBDA, #FCFC04

Palette Brand identity branding film athlete colours combines 6 color codes:

HEX: #fcfc04, RGB: (252, 252, 4); HEX: #a5cbda, RGB: (165, 203, 218); HEX: #645d06, RGB: (100, 93, 6)

HEX: #6499a6, RGB: (100, 153, 166); HEX: #a0c7c0, RGB: (160, 199, 192); HEX: #2d4b5b, RGB: (45, 75, 91)

Simplified version of palette colors

Shade of Yellow, Shade of Light Blue, Shade of Dark Olive Green, Shade of Cadet Blue, Shade of Powder Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity branding film athlete colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcfc04	#fcfc04	RGB(252, 252, 4)	—	—
#a5cbda	#a5cbda	RGB(165, 203, 218)	—	—
#645d06	#645d06	RGB(100, 93, 6)	—	—
#6499a6	#6499a6	RGB(100, 153, 166)	—	—
#a0c7c0	#a0c7c0	RGB(160, 199, 192)	—	—
#2d4b5b	#2d4b5b	RGB(45, 75, 91)	—	—

6 color pairs have low contrast and need improvement which may impact readability.