Typography brand identity icon design colours

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Created at 05/16/2020 21:23

The palette consists of Semi dark, Light, Dark colors. Accent colors #5c23bc and #091a51. Palette has Cool colors temperature.

By lightness, this palette runs from #091A51 (darkest) to #B8BECF (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 41°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #091A51, #3C4C73, #546386, #5C23BC, #AC88E4, #B8BECF

Palette Typography brand identity icon design colours combines 6 color codes:

HEX: #5c23bc, RGB: (92, 35, 188); HEX: #ac88e4, RGB: (172, 136, 228); HEX: #091a51, RGB: (9, 26, 81)

HEX: #546386, RGB: (84, 99, 134); HEX: #b8becf, RGB: (184, 190, 207); HEX: #3c4c73, RGB: (60, 76, 115)

Simplified version of palette colors

Tint of Medium Blue, Tint of Medium Purple, Shade of Midnight Blue, Shade of Slate Blue, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Typography brand identity icon design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5c23bc	#5c23bc	RGB(92, 35, 188)	—	—
#ac88e4	#ac88e4	RGB(172, 136, 228)	—	—
#091a51	#091a51	RGB(9, 26, 81)	—	—
#546386	#546386	RGB(84, 99, 134)	—	—
#b8becf	#b8becf	RGB(184, 190, 207)	—	—
#3c4c73	#3c4c73	RGB(60, 76, 115)	—	—

6 color pairs have low contrast and need improvement which may impact readability.