Brand identity agency gradient logo mark colors

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Created at 05/18/2020 10:51

The palette consists of Light, Dark, Semi dark colors. Accent colors #04b0f5 and #041e5b. Palette has Cool colors temperature.

By lightness, this palette runs from #041E5B (darkest) to #5FDAE3 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 60% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 41°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #041E5B, #04B0F5, #475882, #5FDAE3, #6579B7, #95B7CE

Palette Brand identity agency gradient logo mark colors combines 6 color codes:

HEX: #04b0f5, RGB: (4, 176, 245); HEX: #5fdae3, RGB: (95, 218, 227); HEX: #041e5b, RGB: (4, 30, 91)

HEX: #6579b7, RGB: (101, 121, 183); HEX: #95b7ce, RGB: (149, 183, 206); HEX: #475882, RGB: (71, 88, 130)

Simplified version of palette colors

Shade of Deep Sky Blue, Tint of Dark Turquoise, Shade of Midnight Blue, Tint of Royal Blue, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity agency gradient logo mark colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04b0f5	#04b0f5	RGB(4, 176, 245)	—	—
#5fdae3	#5fdae3	RGB(95, 218, 227)	—	—
#041e5b	#041e5b	RGB(4, 30, 91)	—	—
#6579b7	#6579b7	RGB(101, 121, 183)	—	—
#95b7ce	#95b7ce	RGB(149, 183, 206)	—	—
#475882	#475882	RGB(71, 88, 130)	—	—

6 color pairs have low contrast and need improvement which may impact readability.