Branding graphics packaging design agency

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Created at 05/19/2020 11:28

The palette consists of Light, Semi dark colors. Accent colors #fbcc06 and #74b4f3. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #364C61 (darkest) to #FBCC06 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #364C61, #63530F, #749CAC, #74B4F3, #CFBCAD, #FBCC06

Palette Branding graphics packaging design agency combines 6 color codes:

HEX: #fbcc06, RGB: (251, 204, 6); HEX: #74b4f3, RGB: (116, 180, 243); HEX: #63530f, RGB: (99, 83, 15)

HEX: #749cac, RGB: (116, 156, 172); HEX: #cfbcad, RGB: (207, 188, 173); HEX: #364c61, RGB: (54, 76, 97)

Simplified version of palette colors

Shade of gold, Shade of lightskyblue, Shade of darkolivegreen, Tint of cadetblue, Tint of tan, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Branding graphics packaging design agency color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbcc06	#fbcc06	RGB(251, 204, 6)	—	—
#74b4f3	#74b4f3	RGB(116, 180, 243)	—	—
#63530f	#63530f	RGB(99, 83, 15)	—	—
#749cac	#749cac	RGB(116, 156, 172)	—	—
#cfbcad	#cfbcad	RGB(207, 188, 173)	—	—
#364c61	#364c61	RGB(54, 76, 97)	—	—

7 color pairs have low contrast and need improvement which may impact readability.