Name tag brand design typography identity branding hex colors

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Created at 05/20/2020 09:35

The palette consists of Dark, Light, Semi dark colors. Accent colors #3c04bc and #d4d4cb. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1C067C (darkest) to #D4D4CB (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 80°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1C067C, #3C04BC, #3D3A59, #715CA0, #80C5C3, #D4D4CB

Palette Name tag brand design typography identity branding hex colors combines 6 color codes:

HEX: #3c04bc, RGB: (60, 4, 188); HEX: #80c5c3, RGB: (128, 197, 195); HEX: #1c067c, RGB: (28, 6, 124)

HEX: #715ca0, RGB: (113, 92, 160); HEX: #d4d4cb, RGB: (212, 212, 203); HEX: #3d3a59, RGB: (61, 58, 89)

Simplified version of palette colors

Tint of Medium Blue, Tint of Medium Turquoise, Tint of Navy, Shade of Slate Blue, Shade of Light Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Name tag brand design typography identity branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3c04bc	#3c04bc	RGB(60, 4, 188)	—	—
#80c5c3	#80c5c3	RGB(128, 197, 195)	—	—
#1c067c	#1c067c	RGB(28, 6, 124)	—	—
#715ca0	#715ca0	RGB(113, 92, 160)	—	—
#d4d4cb	#d4d4cb	RGB(212, 212, 203)	—	—
#3d3a59	#3d3a59	RGB(61, 58, 89)	—	—

6 color pairs have low contrast and need improvement which may impact readability.