Typography app logo design branding modern 2020

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Created at 05/20/2020 09:58

The palette consists of Semi dark, Light, Dark colors. Accent colors #74dcfc and #b4b4b4. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #201F2C (darkest) to #74DCFC (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 65°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #201F2C, #3C1494, #5420EA, #6C6C6C, #74DCFC, #B4B4B4

Palette Typography app logo design branding modern 2020 combines 6 color codes:

HEX: #5420ea, RGB: (84, 32, 234); HEX: #74dcfc, RGB: (116, 220, 252); HEX: #3c1494, RGB: (60, 20, 148)

HEX: #6c6c6c, RGB: (108, 108, 108); HEX: #b4b4b4, RGB: (180, 180, 180); HEX: #201f2c, RGB: (32, 31, 44)

Simplified version of palette colors

Tint of Blue, Tint of Sky Blue, Tint of Indigo, Tint of Dim Gray, Tint of Dark Gray, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Typography app logo design branding modern 2020 color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5420ea	#5420ea	RGB(84, 32, 234)	—	—
#74dcfc	#74dcfc	RGB(116, 220, 252)	—	—
#3c1494	#3c1494	RGB(60, 20, 148)	—	—
#6c6c6c	#6c6c6c	RGB(108, 108, 108)	—	—
#b4b4b4	#b4b4b4	RGB(180, 180, 180)	—	—
#201f2c	#201f2c	RGB(32, 31, 44)	—	—

4 color pairs have low contrast and need improvement which may impact readability.