Created at 05/20/2020 11:00

Illustration identity visitor management branding

The palette consists of Light, Dark colors. Accent colors #f65164 and Blue Dianne #35514f. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #3C1C24 (darkest) to #C2C5AB (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #35514F, #3C1C24, #7B7572, #C2C5AB, #F4748C, #F65164

Palette Illustration identity visitor management branding has combination of 6 codes colors:

HEX: #f65164, RGB: (246, 81, 100); HEX: #f4748c, RGB: (244, 116, 140); HEX: #3c1c24, RGB: (60, 28, 36)

HEX: #7b7572, RGB: (123, 117, 114); HEX: #c2c5ab, RGB: (194, 197, 171); HEX: #35514f, RGB: (53, 81, 79)

Simplified version of palette colors

Shade of indianred, Tint of lightcoral, Shade of Black, Tint of Grey, Tint of beige, Shade of darkslategrey

Color scheme was created by colorswall

Colors codes in palette

Illustration identity visitor management branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f65164	#f65164	RGB(246, 81, 100)	—	—
#f4748c	#f4748c	RGB(244, 116, 140)	—	—
#3c1c24	#3c1c24	RGB(60, 28, 36)	—	—
#7b7572	#7b7572	RGB(123, 117, 114)	—	—
#c2c5ab	#c2c5ab	RGB(194, 197, 171)	—	—
#35514f	#35514f	RGB(53, 81, 79)	—	Blue Dianne

7 color pairs have low contrast and need improvement which may impact readability.