Logo font brand identity

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Created at 05/20/2020 11:43

The palette consists of Light, Semi dark colors. Accent colors #cfa12e and #053d4f. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #053D4F (darkest) to #E2DCAC (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #053D4F, #4C7170, #6E928F, #B4C4B7, #CFA12E, #E2DCAC

Palette Logo font brand identity combines 6 color codes:

HEX: #cfa12e, RGB: (207, 161, 46); HEX: #e2dcac, RGB: (226, 220, 172); HEX: #053d4f, RGB: (5, 61, 79)

HEX: #6e928f, RGB: (110, 146, 143); HEX: #b4c4b7, RGB: (180, 196, 183); HEX: #4c7170, RGB: (76, 113, 112)

Simplified version of palette colors

Shade of Goldenrod, Shade of Pale Goldenrod, Shade of Dark Slate Gray, Shade of Cadet Blue, Shade of Silver, Tint of Teal

Color scheme was created by colorswall

Color codes in palette

Logo font brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cfa12e	#cfa12e	RGB(207, 161, 46)	—	—
#e2dcac	#e2dcac	RGB(226, 220, 172)	—	—
#053d4f	#053d4f	RGB(5, 61, 79)	—	—
#6e928f	#6e928f	RGB(110, 146, 143)	—	—
#b4c4b7	#b4c4b7	RGB(180, 196, 183)	—	—
#4c7170	#4c7170	RGB(76, 113, 112)	—	—

6 color pairs have low contrast and need improvement which may impact readability.