Minimal branding icon colors

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Created at 05/21/2020 10:46

The palette consists of Semi dark, Dark, Light colors. Accent colors #5c1cfb and #2d0296. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #271F79 (darkest) to #E4DDEB (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 25°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #271F79, #2D0296, #32289C, #5C1CFB, #5C24F9, #E4DDEB

Palette Minimal branding icon colors combines 6 color codes:

HEX: #5c1cfb, RGB: (92, 28, 251); HEX: #5c24f9, RGB: (92, 36, 249); HEX: #32289c, RGB: (50, 40, 156)

HEX: #2d0296, RGB: (45, 2, 150); HEX: #e4ddeb, RGB: (228, 221, 235); HEX: #271f79, RGB: (39, 31, 121)

Simplified version of palette colors

Tint of Blue, Shade of Blue Violet, Shade of Dark Slate Blue, Tint of Dark Blue, Shade of Lavender, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Minimal branding icon colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5c1cfb	#5c1cfb	RGB(92, 28, 251)	—	—
#5c24f9	#5c24f9	RGB(92, 36, 249)	—	—
#32289c	#32289c	RGB(50, 40, 156)	—	—
#2d0296	#2d0296	RGB(45, 2, 150)	—	—
#e4ddeb	#e4ddeb	RGB(228, 221, 235)	—	—
#271f79	#271f79	RGB(39, 31, 121)	—	—

10 color pairs have low contrast and need improvement which may impact readability.