Ux website branding colors palette

The palette consists of Semi dark, Light, Dark colors. Accent colors #725ce4 and #221271. Palette has Cool colors temperature.

By lightness, this palette runs from #221271 (darkest) to #978ECE (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #221271, #2B254C, #725CE4, #74649C, #8473DB, #978ECE

Palette Ux website branding colors palette combines 6 color codes:

HEX: #725ce4, RGB: (114, 92, 228); HEX: #8473db, RGB: (132, 115, 219); HEX: #221271, RGB: (34, 18, 113)

HEX: #74649c, RGB: (116, 100, 156); HEX: #978ece, RGB: (151, 142, 206); HEX: #2b254c, RGB: (43, 37, 76)

Simplified version of palette colors

Tint of slateblue, Shade of mediumpurple, Shade of midnightblue, Tint of slateblue, Tint of mediumpurple, Tint of midnightblue

Color scheme was created by colorswall

Color codes in palette

Ux website branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#725ce4	#725ce4	RGB(114, 92, 228)	—	—
#8473db	#8473db	RGB(132, 115, 219)	—	—
#221271	#221271	RGB(34, 18, 113)	—	—
#74649c	#74649c	RGB(116, 100, 156)	—	—
#978ece	#978ece	RGB(151, 142, 206)	—	—
#2b254c	#2b254c	RGB(43, 37, 76)	—	—

7 color pairs have low contrast and need improvement which may impact readability.