Ux website branding colors palette

  • #725ce4
  • #8473db
  • #221271
  • #74649c
  • #978ece
  • #2b254c
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Ux website branding colors palette has 6 colors, mostly violet. The lightest color is Medium Purple (#978ECE), the darkest Midnight Blue (#221271). Its strongest contrast pair is #221271 on #978ECE (5.0:1, WCAG AA).

Created at 10/02/2019 16:51
The palette consists of Semi dark, Light, Dark colors. Accent colors #725ce4 and #221271. Palette has Cool colors temperature.

By lightness, this palette runs from #221271 (darkest) to #978ECE (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #221271, #2B254C, #725CE4, #74649C, #8473DB, #978ECE

Palette Ux website branding colors palette combines 6 color codes:
HEX: #725ce4, RGB: (114, 92, 228); HEX: #8473db, RGB: (132, 115, 219); HEX: #221271, RGB: (34, 18, 113)
HEX: #74649c, RGB: (116, 100, 156); HEX: #978ece, RGB: (151, 142, 206); HEX: #2b254c, RGB: (43, 37, 76)
Simplified version of palette colors
Tint of Slate Blue, Shade of Medium Purple, Shade of Midnight Blue, Tint of Slate Blue, Tint of Medium Purple, Tint of Midnight Blue
Color scheme was created by colorswall

Color codes in palette

Ux website branding colors palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#725ce4#725ce4RGB(114, 92, 228)——
#8473db#8473dbRGB(132, 115, 219)——
#221271#221271RGB(34, 18, 113)——
#74649c#74649cRGB(116, 100, 156)——
#978ece#978eceRGB(151, 142, 206)——
#2b254c#2b254cRGB(43, 37, 76)——

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#725ce4
#8473db
1.24
#725ce4
#74649c
1.07
#725ce4
#978ece
1.62
#8473db
#74649c
1.34
#8473db
#978ece
1.29
#221271
#2b254c
1.05

Image palette Ux website branding colors palette png