Corporate brand guideline modern branding colors

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Created at 05/21/2020 12:30

The palette consists of Light, Semi dark colors. Accent colors #953b0a and #bcd4d4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #55342F (darkest) to #E8CC98 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #55342F, #953B0A, #9C5F6B, #BCD4D4, #E6BC48, #E8CC98

Palette Corporate brand guideline modern branding colors combines 6 color codes:

HEX: #e6bc48, RGB: (230, 188, 72); HEX: #e8cc98, RGB: (232, 204, 152); HEX: #953b0a, RGB: (149, 59, 10)

HEX: #9c5f6b, RGB: (156, 95, 107); HEX: #bcd4d4, RGB: (188, 212, 212); HEX: #55342f, RGB: (85, 52, 47)

Simplified version of palette colors

Tint of Goldenrod, Shade of Wheat, Shade of Saddle Brown, Shade of Indian Red, Tint of Light Blue, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Corporate brand guideline modern branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e6bc48	#e6bc48	RGB(230, 188, 72)	—	—
#e8cc98	#e8cc98	RGB(232, 204, 152)	—	—
#953b0a	#953b0a	RGB(149, 59, 10)	—	—
#9c5f6b	#9c5f6b	RGB(156, 95, 107)	—	—
#bcd4d4	#bcd4d4	RGB(188, 212, 212)	—	—
#55342f	#55342f	RGB(85, 52, 47)	—	—

5 color pairs have low contrast and need improvement which may impact readability.