Brand identity logo agency typo apps design hex colors

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Created at 05/22/2020 13:32

The palette consists of Light, Dark, Semi dark colors. Accent colors #eb15fb and #c673fa. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #363257 (darkest) to #B4BCBE (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 49°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #363257, #4A17A3, #7E8191, #B4BCBE, #C673FA, #EB15FB

Palette Brand identity logo agency typo apps design hex colors combines 6 color codes:

HEX: #eb15fb, RGB: (235, 21, 251); HEX: #c673fa, RGB: (198, 115, 250); HEX: #4a17a3, RGB: (74, 23, 163)

HEX: #7e8191, RGB: (126, 129, 145); HEX: #b4bcbe, RGB: (180, 188, 190); HEX: #363257, RGB: (54, 50, 87)

Simplified version of palette colors

Tint of Magenta, Shade of Orchid, Tint of Indigo, Tint of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity logo agency typo apps design hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#eb15fb	#eb15fb	RGB(235, 21, 251)	—	—
#c673fa	#c673fa	RGB(198, 115, 250)	—	—
#4a17a3	#4a17a3	RGB(74, 23, 163)	—	—
#7e8191	#7e8191	RGB(126, 129, 145)	—	—
#b4bcbe	#b4bcbe	RGB(180, 188, 190)	—	—
#363257	#363257	RGB(54, 50, 87)	—	—

6 color pairs have low contrast and need improvement which may impact readability.