Branding guidance guide manager advice mutual funds wealth increase wordmark logotype purple orange colors

The palette consists of Light, Dark colors. Accent colors #fbb108 and #3006bb. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #231B35 (darkest) to #CBB5D7 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced.

HEX codes (sorted): #231B35, #3006BB, #B0A652, #CBB5D7, #F8BA49, #FBB108

Palette Branding guidance guide manager advice mutual funds wealth increase wordmark logotype purple orange colors has combination of 6 codes colors:

HEX: #fbb108, RGB: (251, 177, 8); HEX: #f8ba49, RGB: (248, 186, 73); HEX: #3006bb, RGB: (48, 6, 187)

HEX: #b0a652, RGB: (176, 166, 82); HEX: #cbb5d7, RGB: (203, 181, 215); HEX: #231b35, RGB: (35, 27, 53)

Simplified version of palette colors

Shade of Orange, Shade of goldenrod, Shade of mediumblue, Tint of darkkhaki, Tint of thistle, Tint of midnightblue

Color scheme was created by colorswall

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Colors codes in palette

Branding guidance guide manager advice mutual funds wealth increase wordmark logotype purple orange colors color codes HEX, RGB information in table

7 color pairs have low contrast and need improvement which may impact readability.