Color Palettes
Branding guidance guide manager advice mutual funds wealth increase wordmark logotype purple orange colors

Branding guidance guide manager advice mutual funds wealth increase wordmark logotype purple orange colors

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Created at 05/22/2020 14:45

The palette consists of Light, Dark colors. Accent colors #fbb108 and #3006bb. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #231B35 (darkest) to #F8BA49 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 64% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #231B35, #3006BB, #B0A652, #CBB5D7, #F8BA49, #FBB108

Palette Branding guidance guide manager advice mutual funds wealth increase wordmark logotype purple orange colors combines 6 color codes:

HEX: #fbb108, RGB: (251, 177, 8); HEX: #f8ba49, RGB: (248, 186, 73); HEX: #3006bb, RGB: (48, 6, 187)

HEX: #b0a652, RGB: (176, 166, 82); HEX: #cbb5d7, RGB: (203, 181, 215); HEX: #231b35, RGB: (35, 27, 53)

Simplified version of palette colors

Tint of Orange, Tint of Goldenrod, Tint of Medium Blue, Shade of Dark Khaki, Shade of Thistle, Shade of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding guidance guide manager advice mutual funds wealth increase wordmark logotype purple orange colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbb108	#fbb108	RGB(251, 177, 8)	—	—
#f8ba49	#f8ba49	RGB(248, 186, 73)	—	—
#3006bb	#3006bb	RGB(48, 6, 187)	—	—
#b0a652	#b0a652	RGB(176, 166, 82)	—	—
#cbb5d7	#cbb5d7	RGB(203, 181, 215)	—	—
#231b35	#231b35	RGB(35, 27, 53)	—	—

7 color pairs have low contrast and need improvement which may impact readability.