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Created at 05/22/2020 14:45
Branding guidance guide manager advice mutual funds wealth increase wordmark logotype purple orange colors
- #fbb108
- #f8ba49
- #3006bb
- #b0a652
- #cbb5d7
- #231b35
The palette consists of Light, Dark colors. Accent colors #fbb108 and #3006bb. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #231B35 (darkest) to #CBB5D7 (lightest). The lightness range is wide.
Saturation sits in a moderate mid-range.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Warm and cool swatches are fairly balanced.
HEX codes (sorted): #231B35, #3006BB, #B0A652, #CBB5D7, #F8BA49, #FBB108
Palette Branding guidance guide manager advice mutual funds wealth increase wordmark logotype purple orange colors has combination of 6 codes colors:
HEX: #fbb108, RGB: (251, 177, 8); HEX: #f8ba49, RGB: (248, 186, 73); HEX: #3006bb, RGB: (48, 6, 187)
HEX: #b0a652, RGB: (176, 166, 82); HEX: #cbb5d7, RGB: (203, 181, 215); HEX: #231b35, RGB: (35, 27, 53)
Simplified version of palette colors
Shade of Orange, Shade of goldenrod, Shade of mediumblue, Tint of darkkhaki, Tint of thistle, Tint of midnightblue
Color scheme was created by colorswall
Colors codes in palette
Branding guidance guide manager advice mutual funds wealth increase wordmark logotype purple orange colors color codes HEX, RGB information in table
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#fbb108 | #f8ba49 | 1.06 |
#fbb108 | #b0a652 | 1.35 |
#fbb108 | #cbb5d7 | 1.02 |
#f8ba49 | #b0a652 | 1.43 |
#f8ba49 | #cbb5d7 | 1.08 |
#3006bb | #231b35 | 1.46 |
Image palette Branding guidance guide manager advice mutual funds wealth increase wordmark logotype purple orange colors png
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