Nature identity visual brand hex colors

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Created at 05/24/2020 07:07

The palette consists of Light, Dark, Semi dark colors. Accent colors #fba38a and #0c0c04. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #0C0C04 (darkest) to #D5BBB4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 103°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #0C0C04, #515C44, #74946C, #B45C54, #D5BBB4, #FBA38A

Palette Nature identity visual brand hex colors combines 6 color codes:

HEX: #b45c54, RGB: (180, 92, 84); HEX: #fba38a, RGB: (251, 163, 138); HEX: #0c0c04, RGB: (12, 12, 4)

HEX: #74946c, RGB: (116, 148, 108); HEX: #d5bbb4, RGB: (213, 187, 180); HEX: #515c44, RGB: (81, 92, 68)

Simplified version of palette colors

Shade of Indian Red, Tint of Dark Salmon, Tint of Black, Tint of Sea Green, Shade of Misty Rose, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Nature identity visual brand hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b45c54	#b45c54	RGB(180, 92, 84)	—	—
#fba38a	#fba38a	RGB(251, 163, 138)	—	—
#0c0c04	#0c0c04	RGB(12, 12, 4)	—	—
#74946c	#74946c	RGB(116, 148, 108)	—	—
#d5bbb4	#d5bbb4	RGB(213, 187, 180)	—	—
#515c44	#515c44	RGB(81, 92, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.