Design vape branding identity guidelines colors palette

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Created at 05/28/2020 06:25

The palette consists of Light, Dark, Semi dark colors. Accent colors #ccefc4 and #0c0c04. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C04 (darkest) to #CCEFC4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 24°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C0C04, #2D562D, #74D076, #7A7B7B, #ACD0B4, #CCEFC4

Palette Design vape branding identity guidelines colors palette combines 6 color codes:

HEX: #74d076, RGB: (116, 208, 118); HEX: #ccefc4, RGB: (204, 239, 196); HEX: #0c0c04, RGB: (12, 12, 4)

HEX: #7a7b7b, RGB: (122, 123, 123); HEX: #acd0b4, RGB: (172, 208, 180); HEX: #2d562d, RGB: (45, 86, 45)

Simplified version of palette colors

Shade of Light Green, Shade of Light Goldenrod Yellow, Tint of Black, Shade of Grey, Tint of Dark Sea Green, Tint of Dark Green

Color scheme was created by colorswall

Color codes in palette

Design vape branding identity guidelines colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#74d076	#74d076	RGB(116, 208, 118)	—	—
#ccefc4	#ccefc4	RGB(204, 239, 196)	—	—
#0c0c04	#0c0c04	RGB(12, 12, 4)	—	—
#7a7b7b	#7a7b7b	RGB(122, 123, 123)	—	—
#acd0b4	#acd0b4	RGB(172, 208, 180)	—	—
#2d562d	#2d562d	RGB(45, 86, 45)	—	—

4 color pairs have low contrast and need improvement which may impact readability.