Motorcycle minimal branding brand identity

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Created at 05/29/2020 20:52

The palette consists of Semi dark, Light, Dark colors. Accent colors #cd3144 and #6a1923. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #6A1923 (darkest) to #EAA8B0 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #545C4C, #6A1923, #AC7C82, #C89297, #CD3144, #EAA8B0

Palette Motorcycle minimal branding brand identity combines 6 color codes:

HEX: #cd3144, RGB: (205, 49, 68); HEX: #eaa8b0, RGB: (234, 168, 176); HEX: #6a1923, RGB: (106, 25, 35)

HEX: #ac7c82, RGB: (172, 124, 130); HEX: #c89297, RGB: (200, 146, 151); HEX: #545c4c, RGB: (84, 92, 76)

Simplified version of palette colors

Tint of Crimson, Shade of Light Pink, Tint of Maroon, Shade of Rosy Brown, Tint of Rosy Brown, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Motorcycle minimal branding brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cd3144	#cd3144	RGB(205, 49, 68)	—	—
#eaa8b0	#eaa8b0	RGB(234, 168, 176)	—	—
#6a1923	#6a1923	RGB(106, 25, 35)	—	—
#ac7c82	#ac7c82	RGB(172, 124, 130)	—	—
#c89297	#c89297	RGB(200, 146, 151)	—	—
#545c4c	#545c4c	RGB(84, 92, 76)	—	—

8 color pairs have low contrast and need improvement which may impact readability.