Ui graphic design branding colours

0.21k

Created at 05/29/2020 21:01

The palette consists of Light, Semi dark colors. Accent colors #e9e706 and #aca1d6. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2F3464 (darkest) to #E9E706 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #2F3464, #636FA2, #A0A00E, #ACA1D6, #C4B19A, #E9E706

Palette Ui graphic design branding colours combines 6 color codes:

HEX: #e9e706, RGB: (233, 231, 6); HEX: #aca1d6, RGB: (172, 161, 214); HEX: #a0a00e, RGB: (160, 160, 14)

HEX: #636fa2, RGB: (99, 111, 162); HEX: #c4b19a, RGB: (196, 177, 154); HEX: #2f3464, RGB: (47, 52, 100)

Simplified version of palette colors

Shade of Yellow, Shade of Plum, Shade of Dark Khaki, Tint of Royal Blue, Shade of Tan, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Ui graphic design branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e9e706	#e9e706	RGB(233, 231, 6)	—	—
#aca1d6	#aca1d6	RGB(172, 161, 214)	—	—
#a0a00e	#a0a00e	RGB(160, 160, 14)	—	—
#636fa2	#636fa2	RGB(99, 111, 162)	—	—
#c4b19a	#c4b19a	RGB(196, 177, 154)	—	Sandrock
#2f3464	#2f3464	RGB(47, 52, 100)	—	—

6 color pairs have low contrast and need improvement which may impact readability.