Identity illustration composition branding palette

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Created at 05/30/2020 13:08

The palette consists of Light, Dark, Semi dark colors. Accent colors #ea443c and #6fc8ee. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2C2464 (darkest) to #E5E5E5 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2C2464, #5C2E5E, #6FC8EE, #935A8D, #E5E5E5, #EA443C

Palette Identity illustration composition branding palette combines 6 color codes:

HEX: #ea443c, RGB: (234, 68, 60); HEX: #6fc8ee, RGB: (111, 200, 238); HEX: #2c2464, RGB: (44, 36, 100)

HEX: #935a8d, RGB: (147, 90, 141); HEX: #e5e5e5, RGB: (229, 229, 229); HEX: #5c2e5e, RGB: (92, 46, 94)

Simplified version of palette colors

Tint of Red, Shade of Sky Blue, Tint of Midnight Blue, Tint of Medium Violet Red, Tint of Gainsboro, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Identity illustration composition branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ea443c	#ea443c	RGB(234, 68, 60)	—	—
#6fc8ee	#6fc8ee	RGB(111, 200, 238)	—	—
#2c2464	#2c2464	RGB(44, 36, 100)	—	—
#935a8d	#935a8d	RGB(147, 90, 141)	—	—
#e5e5e5	#e5e5e5	RGB(229, 229, 229)	—	Gray90
#5c2e5e	#5c2e5e	RGB(92, 46, 94)	—	—

3 color pairs have low contrast and need improvement which may impact readability.