Startup internet branding z letter hex colors

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Created at 05/30/2020 16:04

The palette consists of Semi dark, Light, Dark colors. Accent colors #022896 and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #749BFB (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #022896, #042E94, #0444CC, #0C0C0C, #245CFC, #749BFB

Palette Startup internet branding z letter hex colors combines 6 color codes:

HEX: #245cfc, RGB: (36, 92, 252); HEX: #749bfb, RGB: (116, 155, 251); HEX: #0444cc, RGB: (4, 68, 204)

HEX: #022896, RGB: (2, 40, 150); HEX: #042e94, RGB: (4, 46, 148); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Tint of Blue, Tint of Midnight Blue, Tint of Midnight Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Startup internet branding z letter hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#245cfc	#245cfc	RGB(36, 92, 252)	—	—
#749bfb	#749bfb	RGB(116, 155, 251)	—	—
#0444cc	#0444cc	RGB(4, 68, 204)	—	—
#022896	#022896	RGB(2, 40, 150)	—	—
#042e94	#042e94	RGB(4, 46, 148)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

7 color pairs have low contrast and need improvement which may impact readability.