Web landing design ecommerce colors palette

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Created at 05/30/2020 16:52

The palette consists of Semi dark, Light colors. Accent colors #b569fb and #116f34. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #4F2F2E (darkest) to #CB96C9 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #116F34, #4F2F2E, #7434F5, #997E5E, #B569FB, #CB96C9

Palette Web landing design ecommerce colors palette combines 6 color codes:

HEX: #7434f5, RGB: (116, 52, 245); HEX: #b569fb, RGB: (181, 105, 251); HEX: #116f34, RGB: (17, 111, 52)

HEX: #997e5e, RGB: (153, 126, 94); HEX: #cb96c9, RGB: (203, 150, 201); HEX: #4f2f2e, RGB: (79, 47, 46)

Simplified version of palette colors

Tint of Blue Violet, Tint of Medium Purple, Tint of Dark Green, Shade of Peru, Shade of Plum, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Web landing design ecommerce colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7434f5	#7434f5	RGB(116, 52, 245)	—	—
#b569fb	#b569fb	RGB(181, 105, 251)	—	—
#116f34	#116f34	RGB(17, 111, 52)	—	—
#997e5e	#997e5e	RGB(153, 126, 94)	—	—
#cb96c9	#cb96c9	RGB(203, 150, 201)	—	—
#4f2f2e	#4f2f2e	RGB(79, 47, 46)	—	—

10 color pairs have low contrast and need improvement which may impact readability.