Branding business card visiting logo designbrand identity brand colors palette

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Created at 05/31/2020 20:22

The palette consists of Semi dark, Light, Dark colors. Accent colors #1c4292 and #ecbfc0. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1C2C74 (darkest) to #ECBFC0 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 46% across the palette.

A varied palette: its hues are spread across about 138° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1C2C74, #1C4292, #354468, #5970AC, #C597A0, #ECBFC0

Palette Branding business card visiting logo designbrand identity brand colors palette combines 6 color codes:

HEX: #1c4292, RGB: (28, 66, 146); HEX: #ecbfc0, RGB: (236, 191, 192); HEX: #1c2c74, RGB: (28, 44, 116)

HEX: #5970ac, RGB: (89, 112, 172); HEX: #c597a0, RGB: (197, 151, 160); HEX: #354468, RGB: (53, 68, 104)

Simplified version of palette colors

Shade of Dark Slate Blue, Shade of Pink, Tint of Midnight Blue, Tint of Royal Blue, Tint of Rosy Brown, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding business card visiting logo designbrand identity brand colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1c4292	#1c4292	RGB(28, 66, 146)	—	—
#ecbfc0	#ecbfc0	RGB(236, 191, 192)	—	—
#1c2c74	#1c2c74	RGB(28, 44, 116)	—	—
#5970ac	#5970ac	RGB(89, 112, 172)	—	—
#c597a0	#c597a0	RGB(197, 151, 160)	—	—
#354468	#354468	RGB(53, 68, 104)	—	—

7 color pairs have low contrast and need improvement which may impact readability.