Branding business card visiting logo designbrand identity brand colors palette

The palette consists of Light, Dark colors. Accent colors #1c4292 and #ecbfc0. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1C2C74 (darkest) to #ECBFC0 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 46% across the palette.

Hues are spread broadly around the wheel, spanning about 138° — a varied palette (loose heuristic).

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1C2C74, #1C4292, #354468, #5970AC, #C597A0, #ECBFC0

Palette Branding business card visiting logo designbrand identity brand colors palette combines 6 color codes:

HEX: #1c4292, RGB: (28, 66, 146); HEX: #ecbfc0, RGB: (236, 191, 192); HEX: #1c2c74, RGB: (28, 44, 116)

HEX: #5970ac, RGB: (89, 112, 172); HEX: #c597a0, RGB: (197, 151, 160); HEX: #354468, RGB: (53, 68, 104)

Simplified version of palette colors

Tint of darkslateblue, Tint of Pink, Shade of midnightblue, Shade of royalblue, Shade of rosybrown, Tint of darkslateblue

Color scheme was created by colorswall

Colors codes in palette

Branding business card visiting logo designbrand identity brand colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1c4292	#1c4292	RGB(28, 66, 146)	—	—
#ecbfc0	#ecbfc0	RGB(236, 191, 192)	—	—
#1c2c74	#1c2c74	RGB(28, 44, 116)	—	—
#5970ac	#5970ac	RGB(89, 112, 172)	—	—
#c597a0	#c597a0	RGB(197, 151, 160)	—	—
#354468	#354468	RGB(53, 68, 104)	—	—

7 color pairs have low contrast and need improvement which may impact readability.